DonorsChoose.org

While researching a paper on cause marketing, the article Companies and Causes: Social Media Jumpstart a Marketing Revolution by Arianna Huffington led me to DonorsChoose.org. Started in 2000, Donors Choose allows people to donate money to help a school. Donors choose what school and what they would like to contribute and what project. Donations support paintbrushes to science kits and often provide funds for field trips. This is a good news story of innovation by Charles Best, a social studies teacher in the Bronx who saw the good in people.

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